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If you’re searching for long lasting blooms that perform during the hottest days of summer heat, consider planting the verbena flower (Verbena officinalis). Planting verbena, whether annual or perennial types, ensures summer flowers when it is planted in the sunniest and possibly driest area of the garden. If humidity is high in your area in summer, choose perennial verbena for a better summer show. When you are ready to learn how to grow verbena, you’ll want to locate this tough specimen where it gets eight to 10 hours of sun each day. The verbena flower is not particular about soil, except that it must be well-draining. Poor soil is acceptable for verbena growing conditions. Perennial varieties of the verbena flower are often lost when planted in soil that becomes soggy following heavy winter snow or spring rain. Good drainage can offset this problem. Improve drainage before planting verbena by working in well composted, organic material.