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30.03.2026

Dear customers,

We would like to inform you about important changes related to the KOA (Remote Buying) program and the further development of auction trading through Floriday.

Royal FloraHolland is gradually transferring key auction processes from outdated systems into a new digital environment. This means that KOA users will experience noticeable changes in their daily operations in the coming period.

At the beginning of 2026, RFH Pre-Auction will be gradually introduced for all KOA users. This is a new central module within Floriday for auction preparation. It will allow users to view auction supply, mark relevant items, and prepare for bidding in one unified digital environment.

In addition, the Auction Pre-sales functionality has already been moved to Floriday. This means that more and more auction-related processes are now being concentrated on this platform.

We would also like to draw your attention to the fact that FloraMondo is no longer used for auction preparation. In the future, Royal FloraHolland plans to fully transition from KOA / Remote Buying to the new RFH Auction solution.

RFH Auction, a new auction trading system via Floriday for three locations, is currently under active development. According to Royal FloraHolland, the phased rollout is expected in autumn 2026. After that, Remote Buying in its current form will gradually be phased out.

For KOA customers, this is already important now, as the further development of auction processes will take place within Floriday. The transition to the new solutions is intended to improve the stability of auction operations, reduce dependence on outdated technologies, and make auction preparation more convenient and transparent.

We recommend that you already begin preparing your team to work in Floriday, follow updates regarding the rollout of RFH Pre-Auction, and take the future transition from KOA to the new tools into account in advance.

If you have any questions about these changes or need support in adapting to the new processes, please feel free to contact us.

Kind regards,
Astra Fund

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